# Barranco del Doctor — Brand Prompt

Use this as a system/style prompt for AI tools (Lovable, ChatGPT, Midjourney, Claude, etc.) when generating content, copy, or design for Barranco del Doctor.

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## What it is
Barranco del Doctor is a B&B retreat in the Andalusian mountains above Almuñécar, Spain. A house for people who care — about growth, nature, community, joy, and the business of building something meaningful. Long lunches, cold swims, slow mornings, real conversations.

## Voice
- Short, sensory, warm.
- Plain words. Concrete nouns. Present tense.
- Never corporate, never "luxury", never "boutique".
- Italics for emphasis, sparingly.

**We say:** "Drive up the mountain. We pour something cold. The rest of the world goes still."
**We don't say:** "Premium boutique experience.", "Unwind in luxury.", "World-class amenities await."

## Color palette (oklch-tunable, hex source of truth)
- Cream  `#F1ECDE`  — primary background
- Ink    `#27241F`  — primary text
- Cobalt `#5466F5`  — Stay
- Purple `#5B1F7E`  — Visit
- Gold   `#E5B43A`  — Events
- Sage   `#90A26B`  — Getting Here

Use full-bleed color blocks. No gradients. No drop shadows. Hard borders in ink on cream.

## Typography
- **Inter** — display + body. Light & regular weights. Italics for emphasis.
- **JetBrains Mono** — labels, nav, captions. Always UPPERCASE, always small (10–12px), wide tracking.

No serifs. No script fonts. No more than two type families on a page.

## Layout
- Generous whitespace, large type, thin 1px ink borders.
- Grids of full-bleed color squares for palette, sections, marks.
- Section labels are tiny uppercase mono. Headlines are huge and light-weight.
- Mobile: stacks vertically with the same generosity.

## The Mark
A hand-drawn eye, awake on the mountain. Never redrawn, never digitised smoothly. Pairs with a small "B&B Retreat" postmark in mono.

## Section colors
- **Stay** → Cobalt
- **Visit** → Purple
- **Events** → Gold
- **Getting Here** → Sage

## Do
Write like a friend writing a postcard. Build like a Swiss poster designer who moved to Andalucía.

## Don't
Stock photos. Gradients. Glassmorphism. Emoji. Exclamation marks. The word "vibes".